So you have introduced a new website and you’re ready to welcome a new crowd of customers? Great! But what if those customers couldn’t find your website? Don’t worry! That is why webmasters and content providers began optimizing websites for search engines in the mid 90’s. Search Engine Optimization is the process of optimizing the content with a purpose to increase the organic traffic on a website and as a result, make it rank higher in search engines.
There was a time when the e-commerce websites were only limited to the 90’s giants – Amazon, eBay, etc. But today, with so many build-it-yourself options such as SquareSpace, Shopify, BigCommerce, etc. the fundamentals of SEO for e-commerce are changing significantly.
In today’s highly competitive world, every e-commerce website aims to take its place on the very first page of all popular search engines. But showing up on the first page is not easy. It depends on a lot of factors.
In this blog, we will be sharing some tips with you that will help your e-commerce website rank high in search engines. Let’s get started!
Have a well-structured website:
A well-structured website plays an important role not only in getting high rankings on SERPs but also in boosting the chances of a purchase. Though there are a lot of ways through which you can improve your website structure, you can begin with clean URLs and breadcrumb navigation. Clean URLs, also known as RESTful URLs, are designed to enhance the usability and accessibility of a website by making it intuitive and meaningful for both visitors and Google. Breadcrumb navigation is a site navigation method that explains users where they are within a site’s structure without checking the URL. These are two important things that can impact your e-commerce website immediately.
Use the right keywords:
Whenever people need to find something on the internet, they type certain words related to that particular topic. Those are known as keywords. Placing the right keywords throughout a website is a great way to get search engines to detect the relevance of your content. Before you use any keyword, it’s always better to do some research on it. For instance, if you provide graphic design services, and you also have various online tools like a logo maker, instead of using only one keyword like ‘logo maker tool’, use another like ‘logo creator tool’ as well. You can find profitable keywords for your e-commerce website by using various tools like Google Keyword Planner, Ahrefs Keywords Explorer, Moz Keyword Explorer, etc. These are well-known tools used by every business owner or marketer.
Optimize product pages:
For every online business, product pages are the lifeblood. Therefore, it’s important to invest time and energy in optimizing them. Many businesses simply upload images or videos with a few written lines of content on their product pages. But this is not the right approach to follow. You need to provide maximum content so that Google can find those pages. Here are a few things that you can work on:
- Product name: In many cases, the product name is used in the URL and the SEO title of a product page. Therefore, you can add your common search keywords to the name of your product. For instance, if your business is of selling custom beach towels, you can add ‘personalized beach towel’ to your product name.
- Image optimization: Similar to product name, images are an important part of product pages too. Just try being your customer for a moment. Will you like to purchase a product from a site that showcases product from various angles or from a site that has an unclear or no product image? We guess that you might choose the first option. Images are not only vital for your customers but for search optimization as well. To optimize your product images, name the files with the product titles or focus keywords.
- Videos: Videos attract more audience and help customers make their buying decisions confidently. Putting how-to or DIY videos can help you make more sales.
- Testimonials: Customer reviews are a great way to win the trust of the audience. Putting those reviews on your product pages will assure customers that i they are buying the right product.
Reduce page load speed:
You must be aware of the fact that in 2010, Google declared that the speed of a page will play a major role in determining the page’s ranking. Though there is still speculation on the ideal speed of a page, a survey has shown that users expect a website to load in two to three seconds. Here are a few ways through which you can improve the page load speed:
- Use Content Delivery Network (CDN)
- Disable unwanted plugins
- Compress all the images
- Avoid ad scripts and pop-ups
Avoid broken links:
We all experienced an error like ‘Page 404 Not found’ on websites. Such an error occurs when a person clicks on broken links. It is a bad experience for both the users as well as Google. If any page on your website shows such type of errors, fix it immediately. Keeping a check on ‘404’ error should become your routine maintenance. You can use OnCrawl to crawl your website and detect such errors.
Optimize your website for mobile devices:
The mobile industry is growing at the fastest pace. Currently, there are 2.71 billion users who are using mobiles globally. After knowing this fact, we are sure that you would not like to ignore mobile users. Make your website design and content mobile responsive. Moreover, from 2017 onwards, to make a ranking decision, Google has started looking at a mobile site first. This means that optimizing your website for mobiles is no longer optional, but mandatory. You can quickly check whether your website is mobile-friendly or not by using Google’s mobile-friendly tool.
Keep your website secure with HTTPS:
Being an entrepreneur, you don’t want to lose your customers for the reason of getting their personal information leaked. Therefore, it is always the best practice to ensure that the information you collect from them is encrypted. HTTPS is the most secure version of the HTTP web protocol. Having a website with HTTPS not only makes it hard for malicious parties to hack your website, but also helps in increasing SEO presence.
The business world is highly competitive. Every day millions of websites get launched globally. In such a case, gaining visibility and making a mark in the industry has become quite challenging. But as the saying goes ‘Nothing is Impossible’, by focusing on the execution of the above tips, you can make your e-commerce website rank high in search engines. If you have any questions, don’t hesitate to ask in the comments section below.